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AI Football Skool

Learn AI. Build for Football.

A free course teaching AI to football coaches, players, and referees. Plus a Builder Bootcamp where you get a real codebase and build your own AI football tool in 30 days.

No credit card required. 35 lessons. Start today.

Who is this for?

Coaches

Use AI to plan sessions, analyse tactics, write reports, and communicate with parents. From grassroots to pro.

Players

Use AI for training plans, mental preparation, nutrition guidance, and understanding your position better.

Referees

Use AI for law revision, match preparation, and scenario-based training.

Club Staff

Use AI for data analysis, recruitment support, and operational efficiency.

Analysts

Use AI for video analysis, statistical breakdowns, and performance reports.

Entrepreneurs

Build your own AI product for your sport or niche. Get the actual codebase behind FootballGPT.

Free Course

35 Lessons. Zero Cost.

Everything you need to understand AI and use it in football. Whether you call it football or soccer.

Week 1

Foundations

  • What is AI and how it works
  • ChatGPT and Claude tutorials
  • Prompt engineering for football

Week 2

Coaching & Player Applications

  • Session planning with AI
  • Tactical analysis prompts
  • Player development and feedback
  • Mental preparation and nutrition

Week 3

Tools & Technology

  • The AI landscape for football
  • Video analysis with AI
  • Data and stats tools
  • FootballGPT and RefereeGPT

Week 4

Making It Stick

  • Building daily AI habits
  • Common mistakes to avoid
  • Your 30-day action plan

Week 5

Build Your First Football AI

  • From user to builder
  • Designing your AI product
  • Writing system prompts
  • Building and launching

Builder Bootcamp

Build Your Own AI Football Tool in 30 Days

Not a tutorial. You get the actual FootballGPT codebase and build your own AI product for your sport or niche.

What you get

The actual FootballGPT codebase (not a tutorial project)
Full Next.js app with auth, payments, AI chat, and profile memory
System prompts that make it work
30-day guided curriculum
Weekly group calls with Kevin
Community of other builders
All tools run on free tiers (zero running costs to start)
No coding experience required

What you can build

Take the codebase and adapt it for any sport, any niche, any audience you know well.

Rugby coaching AI
Tennis instruction assistant
Cricket umpire training tool
Goalkeeper-specific AI coach
Youth academy management tool
Sports nutrition advisor
Fitness coaching AI
Any niche you understand deeply

The 30-Day Plan

Week 1

Setup

Get tools installed, codebase running, understand the structure

Week 2

Customise

Rebrand it, write your system prompts, add your content

Week 3

Deploy

Live on the internet, database connected, first users testing

Week 4

Launch

Payments working, final polish, soft launch to your audience

Join AI Football Skool

Join the free community first. Builder Bootcamp is available inside.

Built by a coach who builds software

I'm Kevin Middleton. UEFA licensed. 20+ years in football coaching. Two academies founded. 1,500+ coaches educated. 1,000+ players developed from grassroots through to professional pathways.

I also run an IT consultancy. Degree in Information Systems. Postgrad in IT. I built FootballGPT and RefereeGPT because I saw a gap between what coaches need and what generic AI tools provide.

FootballGPT is used by 2,000+ coaches in 30+ countries. The Builder Bootcamp gives you the exact codebase behind it, so you can build something similar for your own audience.

UEFA B Licensed20+ Years Coaching1,500+ Coaches EducatedIT Consultancy Founder1,000+ Players Developed

Want Kevin to build it for you?

If you have the audience and the idea but don't want to build it yourself, book a 1:1 strategy call. Kevin will assess your idea and discuss how to bring it to life.

Book a Strategy Call

Common Questions

Do I need coding experience?

No. The free course teaches AI from scratch. The Builder Bootcamp gives you a working codebase and AI-powered code editors handle the technical side. You need a computer (not a phone or tablet) and 1-2 hours a day.

What makes this different from other AI courses?

This is football-specific. Not generic AI education. Every lesson, prompt, and tool is built for coaches, players, referees, and club staff. The Builder Bootcamp gives you a real codebase from a live product, not a tutorial project.

Is the free course actually free?

Yes. 35 lessons covering AI fundamentals, prompting, and football-specific applications. No credit card needed. The Builder Bootcamp and strategy calls are paid products inside the community.

What tools do I need for the Builder Bootcamp?

A computer (Mac, Windows, or Linux), an AI code editor like Cursor (free), and accounts on Supabase, Vercel, and Stripe - all have free tiers. Zero running costs until you have paying users.

Can I build something outside football?

Absolutely. The codebase works for any niche - rugby, tennis, cricket, fitness, nutrition. You just need to know your subject well enough to write the system prompts.

AI is changing football. Learn how to use it.

Join AI Football Skool. Start the free course. See where it takes you.

Join Free
Football GPT Bootcamp - Learn AI for Football | AI Football Skool | FootballGPT